Center for Studies in Economics and Investments
Producing knowledge to transform economic and strategic decisions
The Center for Studies in Economics and Investments (CENI) focuses on economic analysis, public policy evaluation, and advanced studies on markets and investments. Its mission is to integrate academic rigor and practical applicability, offering diagnoses and solutions that contribute to sustainable development, market efficiency, and evidence-informed decision-making.
We operate in an interdisciplinary manner, connecting economics, finance, public policy, and innovation, always focusing on generating high-impact knowledge for companies, governments, and civil society.
Main activities:
- Development of applied research in economics, finance, and public policy.
- Production and dissemination of specialized reports, articles, and newsletters.
- Provision of courses, workshops, and training for professional development.
- Technical consulting for companies, governments, and organizations.
- Monitoring of indicators and maintenance of thematic observatories.
- Organization of scientific events, forums, and debates.
Our Courses
Explore our courses and initiatives designed to empower and inspire
All
Agribusiness
Law
Education
Finance
People Management
Project Management
Marketing and Sales
Business
Data Science and Technology
Publications
Conjuncture Analyses
Technological innovation and productivity in Brazilian agribusiness: where we are and where we are going
Brazilian agribusiness has innovated, increased productivity, and reached a new level — it now faces the challenge of turning innovation into sustained growth.
Isabela Romanha de Alcantara I Ricardo Harbs
Brazil’s Coffee Export Market: Overview and Outlook
Amid record exports and the impact of the U.S. tariff, Brazilian coffee faces immediate challenges and is repositioning its strategies in the global market.
Isabela Romanha de Alcantara | Ricardo Harbs
November 06, 2026
From Executor to Strategic Partner: a Governance Model for the Marketing Sector in an Educational Institution
A Business Case analyzed the challenges faced by the Marketing department of an educational institution. The objective was to propose a structural reorganization to sustain the institution’s competitive advantage. A diagnosis was carried out, identifying a 370% growth in demand volume, from 107 to 572 monthly between December 2023 and March 2026, without corresponding development in governance and processes, which led to urgencies and rework. Three reorganization alternatives were analyzed, and Alternative 2 was recommended. This incorporated five drivers: implementation of a RACI matrix, creation of a single demand channel, leadership training, establishment of a Prioritization Committee, and quarterly planning with fixed rituals. The implementation occurred in phases, with process mapping, improvement of the demand management system, and formalization of the Prioritization Committee. The analysis showed that Alternative 2 offered the best balance between feasibility and strategic impact. Ongoing initiatives validated the proposal, signaling the repositioning of marketing as a strategic area. The mapped processes and the structured demand management system reduced rework and defined responsibilities. Organic media performance indicators, such as audience and reach, showed consistent growth between January and April 2026. The reorganization contributed to aligning marketing actions with organizational objectives, strengthening the institution’s positioning and competitiveness in the educational market, with the expectation that the department will act as a strategic partner in value generation.
Janaina Grigolin
Denise de Moura
April 28, 2026
Think global, act local
Territorial innovation and positioning strategies in the interior of São Paulo For decades, the narrative of innovation in Brazil was dominated by the major capitals, which represented the most common imaginaries when the subject was technology, startups, and the knowledge economy. In recent years, however, a city in the interior of São Paulo has begun to appear with increasing frequency in reports, […]
Natasha Barreto de Oliveira
October 21, 2025
The construction of value in the attention market
Rebranding as a tool to differentiate, engage, and sustain long-term relationships The education sector, historically marked by tradition and formality, has been challenged by the so-called attention economy, where brands compete not only for students but also for time, engagement, and relevance. This notion has gained strength in recent decades and was systematized by […]
Natasha Barreto de Oliveira
Team
Executive Board
Researchers
Ricardo Harbs
Coordinator
Economist. Doctor in Applied Economics from ESALQ/USP. Manager at the Institute for Research and Continuing Education in Economics and Business Management (PECEGE) and professor at Faculdade Pecege.
Research Lines
Partnerships
